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Straps A great strap transforms the way a watch wears. Our strap collection brings together comfort, durability, and thoughtful design so your Bernhardt can move with you through every part of your day. From soft, form-fitting FKM rubber to flexible stainless steel mesh, each strap is built to feel secure and look clean on the wrist. Multiple clasp styles, quick-release systems, and ergonomic textures help you tailor the fit to your preference.
Upgrade your watch with a strap that feels as good as it looks.
{"item":{"id":10343205372215,"title":"FKM Butterfly Deployant Strap - Gray - 20mm","handle":"fkm-butterfly-deployant-strap-gray-20mm","description":"\u003cp data-start=\"363\" data-end=\"678\"\u003eThe FKM Butterfly Deployant Strap delivers a premium, modern wearing experience with a smooth spring-loaded clasp that opens and closes effortlessly. The butterfly mechanism folds symmetrically for a balanced feel on the wrist, and the integrated design keeps the strap clean with no loose tail and no keeper loops.\u003c\/p\u003e\n\u003cp data-start=\"680\" data-end=\"982\"\u003eMade from high-grade FKM rubber, the strap is durable, flexible, and resistant to heat, sweat, and UV exposure. The textured surface adds visual depth, and the underside is soft and comfortable for all-day use. The clasp is fully machined stainless steel with a clean Bernhardt engraving on the inside.\u003c\/p\u003e\n\u003cp data-start=\"984\" data-end=\"1249\"\u003eThis strap arrives with quick-release spring bars for fast, tool-free changes. It is a cut-to-size system, allowing you to trim the strap for a custom fit. Each side of the clasp includes two micro-adjustment positions to fine-tune the sizing once the strap is cut.\u003c\/p\u003e\n\u003chr data-start=\"1251\" data-end=\"1254\"\u003e\n\u003ch2 data-start=\"1256\" data-end=\"1271\"\u003e\u003cstrong data-start=\"1259\" data-end=\"1271\"\u003eFeatures\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-start=\"1274\" data-end=\"1324\"\u003eHigh-grade FKM rubber for durability and comfort\u003c\/li\u003e\n\u003cli data-start=\"1327\" data-end=\"1395\"\u003eSpring-loaded butterfly deployant clasp for smooth, secure closure\u003c\/li\u003e\n\u003cli data-start=\"1398\" data-end=\"1443\"\u003eCut-to-size design for a perfect custom fit\u003c\/li\u003e\n\u003cli data-start=\"1446\" data-end=\"1504\"\u003eTwo micro-adjustment positions on each side of the clasp\u003c\/li\u003e\n\u003cli data-start=\"1507\" data-end=\"1561\"\u003eTextured exterior with a soft, comfortable underside\u003c\/li\u003e\n\u003cli data-start=\"1564\" data-end=\"1601\"\u003eQuick-release spring bars installed\u003c\/li\u003e\n\u003cli data-start=\"1604\" data-end=\"1667\"\u003eTail tucks cleanly within the clasp for a streamlined profile\u003c\/li\u003e\n\u003cli data-start=\"1670\" data-end=\"1717\"\u003eStainless steel clasp engraved with Bernhardt\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1719\" data-end=\"1722\"\u003e\n\u003ch2 data-start=\"1724\" data-end=\"1742\"\u003e\u003cstrong data-start=\"1727\" data-end=\"1742\"\u003eHow to Size\u003c\/strong\u003e\u003c\/h2\u003e\n\u003col\u003e\n\u003cli data-start=\"1746\" data-end=\"1814\"\u003eAttach the strap to the watch using the quick-release spring bars.\u003c\/li\u003e\n\u003cli data-start=\"1818\" data-end=\"1888\"\u003eTry the strap on your wrist and determine how much length to remove.\u003c\/li\u003e\n\u003cli data-start=\"1892\" data-end=\"1961\"\u003eTrim a small amount from each side of the strap, keeping cuts even.\u003c\/li\u003e\n\u003cli data-start=\"1965\" data-end=\"2060\"\u003eInsert each strap end into the clasp and use the micro-adjustment holes to set the final fit.\u003c\/li\u003e\n\u003cli data-start=\"2064\" data-end=\"2137\"\u003eClose the clasp and check that the strap sits securely and comfortably.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-start=\"2139\" data-end=\"2213\"\u003eOnce cut and adjusted, the butterfly clasp makes daily wear fast and easy.\u003c\/p\u003e","published_at":"2025-11-20T08:50:58-05:00","created_at":"2025-11-16T16:07:58-05:00","vendor":"Bernhardt Watch Company","type":"","tags":[],"price":5995,"price_min":5995,"price_max":5995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":51352290754871,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"FKM Butterfly Deployant Strap - Gray - 20mm","public_title":null,"options":["Default Title"],"price":5995,"weight":57,"compare_at_price":null,"inventory_quantity":10,"inventory_management":"shopify","inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Photoroom_20251116_165418.jpg?v=1763341970","\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Photoroom_20251116_201634.png?v=1763342278","\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Photoroom_20251116_142924.jpg?v=1763342278","\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Photoroom_20251116_143048.jpg?v=1763342278","\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Photoroom_20251116_143148.jpg?v=1763342278","\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Photoroom_20251116_163251.png?v=1763342278","\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Gray_1.png?v=1763347129"],"featured_image":"\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Photoroom_20251116_165418.jpg?v=1763341970","options":["Title"],"media":[{"alt":null,"id":42747093090615,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1512,"width":1512,"src":"\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Photoroom_20251116_165418.jpg?v=1763341970"},"aspect_ratio":1.0,"height":1512,"media_type":"image","src":"\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Photoroom_20251116_165418.jpg?v=1763341970","width":1512},{"alt":null,"id":42747124547895,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1512,"width":1512,"src":"\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Photoroom_20251116_201634.png?v=1763342278"},"aspect_ratio":1.0,"height":1512,"media_type":"image","src":"\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Photoroom_20251116_201634.png?v=1763342278","width":1512},{"alt":null,"id":42746640630071,"position":3,"preview_image":{"aspect_ratio":1.0,"height":1512,"width":1512,"src":"\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Photoroom_20251116_142924.jpg?v=1763342278"},"aspect_ratio":1.0,"height":1512,"media_type":"image","src":"\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Photoroom_20251116_142924.jpg?v=1763342278","width":1512},{"alt":null,"id":42746640597303,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1512,"width":1512,"src":"\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Photoroom_20251116_143048.jpg?v=1763342278"},"aspect_ratio":1.0,"height":1512,"media_type":"image","src":"\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Photoroom_20251116_143048.jpg?v=1763342278","width":1512},{"alt":null,"id":42746640564535,"position":5,"preview_image":{"aspect_ratio":1.0,"height":1512,"width":1512,"src":"\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Photoroom_20251116_143148.jpg?v=1763342278"},"aspect_ratio":1.0,"height":1512,"media_type":"image","src":"\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Photoroom_20251116_143148.jpg?v=1763342278","width":1512},{"alt":null,"id":42746696171831,"position":6,"preview_image":{"aspect_ratio":1.0,"height":1512,"width":1512,"src":"\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Photoroom_20251116_163251.png?v=1763342278"},"aspect_ratio":1.0,"height":1512,"media_type":"image","src":"\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Photoroom_20251116_163251.png?v=1763342278","width":1512},{"alt":null,"id":42747327643959,"position":7,"preview_image":{"aspect_ratio":1.0,"height":1753,"width":1753,"src":"\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Gray_1.png?v=1763347129"},"aspect_ratio":1.0,"height":1753,"media_type":"image","src":"\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Gray_1.png?v=1763347129","width":1753},{"alt":null,"id":42751595479351,"position":8,"preview_image":{"aspect_ratio":1.779,"height":1078,"width":1918,"src":"\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/preview_images\/d3cf851f56bd45c1a754b2f291b59bf0.thumbnail.0000000000.jpg?v=1763408714"},"aspect_ratio":1.779,"duration":65000,"media_type":"video","sources":[{"format":"mp4","height":480,"mime_type":"video\/mp4","url":"\/\/www.bernhardtwatch.com\/cdn\/shop\/videos\/c\/vp\/d3cf851f56bd45c1a754b2f291b59bf0\/d3cf851f56bd45c1a754b2f291b59bf0.SD-480p-1.5Mbps-63073301.mp4?v=0","width":854},{"format":"mp4","height":720,"mime_type":"video\/mp4","url":"\/\/www.bernhardtwatch.com\/cdn\/shop\/videos\/c\/vp\/d3cf851f56bd45c1a754b2f291b59bf0\/d3cf851f56bd45c1a754b2f291b59bf0.HD-720p-4.5Mbps-63073301.mp4?v=0","width":1280},{"format":"m3u8","height":720,"mime_type":"application\/x-mpegURL","url":"\/\/www.bernhardtwatch.com\/cdn\/shop\/videos\/c\/vp\/d3cf851f56bd45c1a754b2f291b59bf0\/d3cf851f56bd45c1a754b2f291b59bf0.m3u8?v=0","width":1280}]}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"363\" data-end=\"678\"\u003eThe FKM Butterfly Deployant Strap delivers a premium, modern wearing experience with a smooth spring-loaded clasp that opens and closes effortlessly. The butterfly mechanism folds symmetrically for a balanced feel on the wrist, and the integrated design keeps the strap clean with no loose tail and no keeper loops.\u003c\/p\u003e\n\u003cp data-start=\"680\" data-end=\"982\"\u003eMade from high-grade FKM rubber, the strap is durable, flexible, and resistant to heat, sweat, and UV exposure. The textured surface adds visual depth, and the underside is soft and comfortable for all-day use. The clasp is fully machined stainless steel with a clean Bernhardt engraving on the inside.\u003c\/p\u003e\n\u003cp data-start=\"984\" data-end=\"1249\"\u003eThis strap arrives with quick-release spring bars for fast, tool-free changes. It is a cut-to-size system, allowing you to trim the strap for a custom fit. Each side of the clasp includes two micro-adjustment positions to fine-tune the sizing once the strap is cut.\u003c\/p\u003e\n\u003chr data-start=\"1251\" data-end=\"1254\"\u003e\n\u003ch2 data-start=\"1256\" data-end=\"1271\"\u003e\u003cstrong data-start=\"1259\" data-end=\"1271\"\u003eFeatures\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-start=\"1274\" data-end=\"1324\"\u003eHigh-grade FKM rubber for durability and comfort\u003c\/li\u003e\n\u003cli data-start=\"1327\" data-end=\"1395\"\u003eSpring-loaded butterfly deployant clasp for smooth, secure closure\u003c\/li\u003e\n\u003cli data-start=\"1398\" data-end=\"1443\"\u003eCut-to-size design for a perfect custom fit\u003c\/li\u003e\n\u003cli data-start=\"1446\" data-end=\"1504\"\u003eTwo micro-adjustment positions on each side of the clasp\u003c\/li\u003e\n\u003cli data-start=\"1507\" data-end=\"1561\"\u003eTextured exterior with a soft, comfortable underside\u003c\/li\u003e\n\u003cli data-start=\"1564\" data-end=\"1601\"\u003eQuick-release spring bars installed\u003c\/li\u003e\n\u003cli data-start=\"1604\" data-end=\"1667\"\u003eTail tucks cleanly within the clasp for a streamlined profile\u003c\/li\u003e\n\u003cli data-start=\"1670\" data-end=\"1717\"\u003eStainless steel clasp engraved with Bernhardt\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1719\" data-end=\"1722\"\u003e\n\u003ch2 data-start=\"1724\" data-end=\"1742\"\u003e\u003cstrong data-start=\"1727\" data-end=\"1742\"\u003eHow to Size\u003c\/strong\u003e\u003c\/h2\u003e\n\u003col\u003e\n\u003cli data-start=\"1746\" data-end=\"1814\"\u003eAttach the strap to the watch using the quick-release spring bars.\u003c\/li\u003e\n\u003cli data-start=\"1818\" data-end=\"1888\"\u003eTry the strap on your wrist and determine how much length to remove.\u003c\/li\u003e\n\u003cli data-start=\"1892\" data-end=\"1961\"\u003eTrim a small amount from each side of the strap, keeping cuts even.\u003c\/li\u003e\n\u003cli data-start=\"1965\" data-end=\"2060\"\u003eInsert each strap end into the clasp and use the micro-adjustment holes to set the final fit.\u003c\/li\u003e\n\u003cli data-start=\"2064\" data-end=\"2137\"\u003eClose the clasp and check that the strap sits securely and comfortably.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-start=\"2139\" data-end=\"2213\"\u003eOnce cut and adjusted, the butterfly clasp makes daily wear fast and easy.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{"badge":"\u003cdiv style='display:none' class='jdgm-prev-badge' data-average-rating='0.00' data-number-of-reviews='0' data-number-of-questions='0'\u003e \u003cspan class='jdgm-prev-badge__stars' data-score='0.00' tabindex='0' aria-label='0.00 stars' role='button'\u003e \u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star 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Timepiece\u003c\/span\u003e\u003c\/h2\u003e","image":{"created_at":"2018-09-13T10:17:02-04:00","alt":"","width":1500,"height":1000,"src":"\/\/www.bernhardtwatch.com\/cdn\/shop\/collections\/strapsheader.jpg?v=1547935358"}},{"id":549538791735,"handle":"all-straps","updated_at":"2025-11-20T12:24:54-05:00","published_at":"2025-11-20T08:59:00-05:00","sort_order":"price-desc","template_suffix":"","published_scope":"global","title":"Straps","body_html":"\u003cp\u003e\u003cspan\u003eA great strap transforms the way a watch wears. Our strap collection brings together comfort, durability, and thoughtful design so your Bernhardt can move with you through every part of your day. From soft, form-fitting FKM rubber to flexible stainless steel mesh, each strap is built to feel secure and look clean on the wrist. Multiple clasp styles, quick-release systems, and ergonomic textures help you tailor the fit to your preference.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUpgrade your watch with a strap that feels as good as it looks.\u003c\/span\u003e\u003c\/p\u003e","image":{"created_at":"2025-11-20T12:24:54-05:00","alt":null,"width":1536,"height":1024,"src":"\/\/www.bernhardtwatch.com\/cdn\/shop\/collections\/Straps.png?v=1763659494"}}]}
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{"item":{"id":10343211041079,"title":"FKM Butterfly Deployant Strap - Orange - 20mm","handle":"fkm-butterfly-deployant-strap-orange-20mm","description":"\u003cp data-start=\"363\" data-end=\"678\"\u003eThe FKM Butterfly Deployant Strap delivers a premium, modern wearing experience with a smooth spring-loaded clasp that opens and closes effortlessly. The butterfly mechanism folds symmetrically for a balanced feel on the wrist, and the integrated design keeps the strap clean with no loose tail and no keeper loops.\u003c\/p\u003e\n\u003cp data-start=\"680\" data-end=\"982\"\u003eMade from high-grade FKM rubber, the strap is durable, flexible, and resistant to heat, sweat, and UV exposure. The textured surface adds visual depth, and the underside is soft and comfortable for all-day use. The clasp is fully machined stainless steel with a clean Bernhardt engraving on the inside.\u003c\/p\u003e\n\u003cp data-start=\"984\" data-end=\"1249\"\u003eThis strap arrives with quick-release spring bars for fast, tool-free changes. It is a cut-to-size system, allowing you to trim the strap for a custom fit. Each side of the clasp includes two micro-adjustment positions to fine-tune the sizing once the strap is cut.\u003c\/p\u003e\n\u003chr data-start=\"1251\" data-end=\"1254\"\u003e\n\u003ch2 data-start=\"1256\" data-end=\"1271\"\u003e\u003cstrong data-start=\"1259\" data-end=\"1271\"\u003eFeatures\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-start=\"1274\" data-end=\"1324\"\u003eHigh-grade FKM rubber for durability and comfort\u003c\/li\u003e\n\u003cli data-start=\"1327\" data-end=\"1395\"\u003eSpring-loaded butterfly deployant clasp for smooth, secure closure\u003c\/li\u003e\n\u003cli data-start=\"1398\" data-end=\"1443\"\u003eCut-to-size design for a perfect custom fit\u003c\/li\u003e\n\u003cli data-start=\"1446\" data-end=\"1504\"\u003eTwo micro-adjustment positions on each side of the clasp\u003c\/li\u003e\n\u003cli data-start=\"1507\" data-end=\"1561\"\u003eTextured exterior with a soft, comfortable underside\u003c\/li\u003e\n\u003cli data-start=\"1564\" data-end=\"1601\"\u003eQuick-release spring bars installed\u003c\/li\u003e\n\u003cli data-start=\"1604\" data-end=\"1667\"\u003eTail tucks cleanly within the clasp for a streamlined profile\u003c\/li\u003e\n\u003cli data-start=\"1670\" data-end=\"1717\"\u003eStainless steel clasp engraved with Bernhardt\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1719\" data-end=\"1722\"\u003e\n\u003ch2 data-start=\"1724\" data-end=\"1742\"\u003e\u003cstrong data-start=\"1727\" data-end=\"1742\"\u003eHow to Size\u003c\/strong\u003e\u003c\/h2\u003e\n\u003col\u003e\n\u003cli data-start=\"1746\" data-end=\"1814\"\u003eAttach the strap to the watch using the quick-release spring bars.\u003c\/li\u003e\n\u003cli data-start=\"1818\" data-end=\"1888\"\u003eTry the strap on your wrist and determine how much length to remove.\u003c\/li\u003e\n\u003cli data-start=\"1892\" data-end=\"1961\"\u003eTrim a small amount from each side of the strap, keeping cuts even.\u003c\/li\u003e\n\u003cli data-start=\"1965\" data-end=\"2060\"\u003eInsert each strap end into the clasp and use the micro-adjustment holes to set the final fit.\u003c\/li\u003e\n\u003cli data-start=\"2064\" data-end=\"2137\"\u003eClose the clasp and check that the strap sits securely and comfortably.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-start=\"2139\" data-end=\"2213\"\u003eOnce cut and adjusted, the butterfly clasp makes daily wear fast and easy.\u003c\/p\u003e","published_at":"2025-11-20T08:50:59-05:00","created_at":"2025-11-16T16:34:31-05:00","vendor":"Bernhardt Watch Company","type":"","tags":[],"price":5995,"price_min":5995,"price_max":5995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":51352317919543,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"FKM Butterfly Deployant Strap - Orange - 20mm","public_title":null,"options":["Default Title"],"price":5995,"weight":57,"compare_at_price":null,"inventory_quantity":10,"inventory_management":"shopify","inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Photoroom_20251116_165114.jpg?v=1763342007","\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Photoroom_20251116_201521.png?v=1763342229","\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Photoroom_20251116_142829.jpg?v=1763342229","\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Photoroom_20251116_143116.jpg?v=1763342229","\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Photoroom_20251116_143005.jpg?v=1763342229","\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Photoroom_20251116_163704.png?v=1763342229","\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Org_1.png?v=1763347276"],"featured_image":"\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Photoroom_20251116_165114.jpg?v=1763342007","options":["Title"],"media":[{"alt":null,"id":42747095351607,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1512,"width":1512,"src":"\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Photoroom_20251116_165114.jpg?v=1763342007"},"aspect_ratio":1.0,"height":1512,"media_type":"image","src":"\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Photoroom_20251116_165114.jpg?v=1763342007","width":1512},{"alt":null,"id":42747123663159,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1512,"width":1512,"src":"\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Photoroom_20251116_201521.png?v=1763342229"},"aspect_ratio":1.0,"height":1512,"media_type":"image","src":"\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Photoroom_20251116_201521.png?v=1763342229","width":1512},{"alt":null,"id":42746708885815,"position":3,"preview_image":{"aspect_ratio":1.0,"height":1512,"width":1512,"src":"\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Photoroom_20251116_142829.jpg?v=1763342229"},"aspect_ratio":1.0,"height":1512,"media_type":"image","src":"\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Photoroom_20251116_142829.jpg?v=1763342229","width":1512},{"alt":null,"id":42746708918583,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1512,"width":1512,"src":"\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Photoroom_20251116_143116.jpg?v=1763342229"},"aspect_ratio":1.0,"height":1512,"media_type":"image","src":"\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Photoroom_20251116_143116.jpg?v=1763342229","width":1512},{"alt":null,"id":42746709475639,"position":5,"preview_image":{"aspect_ratio":1.0,"height":1512,"width":1512,"src":"\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Photoroom_20251116_143005.jpg?v=1763342229"},"aspect_ratio":1.0,"height":1512,"media_type":"image","src":"\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Photoroom_20251116_143005.jpg?v=1763342229","width":1512},{"alt":null,"id":42746710163767,"position":6,"preview_image":{"aspect_ratio":1.0,"height":1512,"width":1512,"src":"\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Photoroom_20251116_163704.png?v=1763342229"},"aspect_ratio":1.0,"height":1512,"media_type":"image","src":"\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Photoroom_20251116_163704.png?v=1763342229","width":1512},{"alt":null,"id":42747333378359,"position":7,"preview_image":{"aspect_ratio":1.0,"height":1753,"width":1753,"src":"\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Org_1.png?v=1763347276"},"aspect_ratio":1.0,"height":1753,"media_type":"image","src":"\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/Org_1.png?v=1763347276","width":1753},{"alt":null,"id":42751595479351,"position":8,"preview_image":{"aspect_ratio":1.779,"height":1078,"width":1918,"src":"\/\/www.bernhardtwatch.com\/cdn\/shop\/files\/preview_images\/d3cf851f56bd45c1a754b2f291b59bf0.thumbnail.0000000000.jpg?v=1763408714"},"aspect_ratio":1.779,"duration":65000,"media_type":"video","sources":[{"format":"mp4","height":480,"mime_type":"video\/mp4","url":"\/\/www.bernhardtwatch.com\/cdn\/shop\/videos\/c\/vp\/d3cf851f56bd45c1a754b2f291b59bf0\/d3cf851f56bd45c1a754b2f291b59bf0.SD-480p-1.5Mbps-63073301.mp4?v=0","width":854},{"format":"mp4","height":720,"mime_type":"video\/mp4","url":"\/\/www.bernhardtwatch.com\/cdn\/shop\/videos\/c\/vp\/d3cf851f56bd45c1a754b2f291b59bf0\/d3cf851f56bd45c1a754b2f291b59bf0.HD-720p-4.5Mbps-63073301.mp4?v=0","width":1280},{"format":"m3u8","height":720,"mime_type":"application\/x-mpegURL","url":"\/\/www.bernhardtwatch.com\/cdn\/shop\/videos\/c\/vp\/d3cf851f56bd45c1a754b2f291b59bf0\/d3cf851f56bd45c1a754b2f291b59bf0.m3u8?v=0","width":1280}]}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"363\" data-end=\"678\"\u003eThe FKM Butterfly Deployant Strap delivers a premium, modern wearing experience with a smooth spring-loaded clasp that opens and closes effortlessly. The butterfly mechanism folds symmetrically for a balanced feel on the wrist, and the integrated design keeps the strap clean with no loose tail and no keeper loops.\u003c\/p\u003e\n\u003cp data-start=\"680\" data-end=\"982\"\u003eMade from high-grade FKM rubber, the strap is durable, flexible, and resistant to heat, sweat, and UV exposure. The textured surface adds visual depth, and the underside is soft and comfortable for all-day use. The clasp is fully machined stainless steel with a clean Bernhardt engraving on the inside.\u003c\/p\u003e\n\u003cp data-start=\"984\" data-end=\"1249\"\u003eThis strap arrives with quick-release spring bars for fast, tool-free changes. It is a cut-to-size system, allowing you to trim the strap for a custom fit. Each side of the clasp includes two micro-adjustment positions to fine-tune the sizing once the strap is cut.\u003c\/p\u003e\n\u003chr data-start=\"1251\" data-end=\"1254\"\u003e\n\u003ch2 data-start=\"1256\" data-end=\"1271\"\u003e\u003cstrong data-start=\"1259\" data-end=\"1271\"\u003eFeatures\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-start=\"1274\" data-end=\"1324\"\u003eHigh-grade FKM rubber for durability and comfort\u003c\/li\u003e\n\u003cli data-start=\"1327\" data-end=\"1395\"\u003eSpring-loaded butterfly deployant clasp for smooth, secure closure\u003c\/li\u003e\n\u003cli data-start=\"1398\" data-end=\"1443\"\u003eCut-to-size design for a perfect custom fit\u003c\/li\u003e\n\u003cli data-start=\"1446\" data-end=\"1504\"\u003eTwo micro-adjustment positions on each side of the clasp\u003c\/li\u003e\n\u003cli data-start=\"1507\" data-end=\"1561\"\u003eTextured exterior with a soft, comfortable underside\u003c\/li\u003e\n\u003cli data-start=\"1564\" data-end=\"1601\"\u003eQuick-release spring bars installed\u003c\/li\u003e\n\u003cli data-start=\"1604\" data-end=\"1667\"\u003eTail tucks cleanly within the clasp for a streamlined profile\u003c\/li\u003e\n\u003cli data-start=\"1670\" data-end=\"1717\"\u003eStainless steel clasp engraved with Bernhardt\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1719\" data-end=\"1722\"\u003e\n\u003ch2 data-start=\"1724\" data-end=\"1742\"\u003e\u003cstrong data-start=\"1727\" data-end=\"1742\"\u003eHow to Size\u003c\/strong\u003e\u003c\/h2\u003e\n\u003col\u003e\n\u003cli data-start=\"1746\" data-end=\"1814\"\u003eAttach the strap to the watch using the quick-release spring bars.\u003c\/li\u003e\n\u003cli data-start=\"1818\" data-end=\"1888\"\u003eTry the strap on your wrist and determine how much length to remove.\u003c\/li\u003e\n\u003cli data-start=\"1892\" data-end=\"1961\"\u003eTrim a small amount from each side of the strap, keeping cuts even.\u003c\/li\u003e\n\u003cli data-start=\"1965\" data-end=\"2060\"\u003eInsert each strap end into the clasp and use the micro-adjustment holes to set the final fit.\u003c\/li\u003e\n\u003cli data-start=\"2064\" data-end=\"2137\"\u003eClose the clasp and check that the strap sits securely and comfortably.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-start=\"2139\" data-end=\"2213\"\u003eOnce cut and adjusted, the butterfly clasp makes daily wear fast and easy.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{"badge":"\u003cdiv style='display:none' class='jdgm-prev-badge' data-average-rating='0.00' data-number-of-reviews='0' data-number-of-questions='0'\u003e \u003cspan class='jdgm-prev-badge__stars' data-score='0.00' tabindex='0' aria-label='0.00 stars' role='button'\u003e \u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star 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Timepiece\u003c\/span\u003e\u003c\/h2\u003e","image":{"created_at":"2018-09-13T10:17:02-04:00","alt":"","width":1500,"height":1000,"src":"\/\/www.bernhardtwatch.com\/cdn\/shop\/collections\/strapsheader.jpg?v=1547935358"}},{"id":549538791735,"handle":"all-straps","updated_at":"2025-11-20T12:24:54-05:00","published_at":"2025-11-20T08:59:00-05:00","sort_order":"price-desc","template_suffix":"","published_scope":"global","title":"Straps","body_html":"\u003cp\u003e\u003cspan\u003eA great strap transforms the way a watch wears. 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{"item":{"id":10343190724919,"title":"FKM No-Tail Deployant Strap - Gray - 20mm","handle":"fkm-deployant-strap-gray-20mm","description":"\u003cp data-start=\"920\" data-end=\"1223\"\u003eOur FKM Deployant Strap is designed for a clean, modern look on the wrist, with the tail of the strap tucking neatly beneath the clasp for a streamlined fit. Made from premium FKM rubber and finished with a refined crosshatch texture, it offers exceptional comfort, durability, and everyday versatility.\u003c\/p\u003e\n\u003cp data-start=\"1225\" data-end=\"1451\"\u003eThe strap arrives fitted with a stainless steel deployant clasp engraved with the Bernhardt name. Sizing is set using the strap’s hole positions, and once adjusted, the deployant makes daily wear quick, secure, and effortless.\u003c\/p\u003e\n\u003cp data-start=\"1453\" data-end=\"1534\"\u003eQuick-release spring bars are installed to make strap changes fast and tool-free.\u003c\/p\u003e\n\u003ch3 data-start=\"1536\" data-end=\"1552\"\u003e\u003cstrong data-start=\"1540\" data-end=\"1552\"\u003eFeatures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"1555\" data-end=\"1630\"\u003ePremium FKM rubber for durability, flexibility, and heat\/water resistance\u003c\/li\u003e\n\u003cli data-start=\"1555\" data-end=\"1630\"\u003eCrosshatch texture for a clean, modern aesthetic\u003c\/li\u003e\n\u003cli data-start=\"1686\" data-end=\"1739\"\u003eTail-tucked deployant design for a seamless profile\u003c\/li\u003e\n\u003cli data-start=\"1742\" data-end=\"1796\"\u003eStainless steel deployant clasp engraved “Bernhardt”\u003c\/li\u003e\n\u003cli data-start=\"1799\" data-end=\"1836\"\u003eQuick-release spring bars installed\u003c\/li\u003e\n\u003cli data-start=\"1839\" data-end=\"1877\"\u003eSized via the strap’s hole positions\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-11-20T08:50:55-05:00","created_at":"2025-11-16T15:22:51-05:00","vendor":"Bernhardt Watch Company","type":"","tags":[],"price":4995,"price_min":4995,"price_max":4995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":51352229118263,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"FKM No-Tail Deployant Strap - 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Made from premium FKM rubber and finished with a refined crosshatch texture, it offers exceptional comfort, durability, and everyday versatility.\u003c\/p\u003e\n\u003cp data-start=\"1225\" data-end=\"1451\"\u003eThe strap arrives fitted with a stainless steel deployant clasp engraved with the Bernhardt name. Sizing is set using the strap’s hole positions, and once adjusted, the deployant makes daily wear quick, secure, and effortless.\u003c\/p\u003e\n\u003cp data-start=\"1453\" data-end=\"1534\"\u003eQuick-release spring bars are installed to make strap changes fast and tool-free.\u003c\/p\u003e\n\u003ch3 data-start=\"1536\" data-end=\"1552\"\u003e\u003cstrong data-start=\"1540\" data-end=\"1552\"\u003eFeatures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"1555\" data-end=\"1630\"\u003ePremium FKM rubber for durability, flexibility, and heat\/water resistance\u003c\/li\u003e\n\u003cli data-start=\"1555\" data-end=\"1630\"\u003eCrosshatch texture for a clean, modern aesthetic\u003c\/li\u003e\n\u003cli data-start=\"1686\" data-end=\"1739\"\u003eTail-tucked deployant design for a seamless profile\u003c\/li\u003e\n\u003cli data-start=\"1742\" data-end=\"1796\"\u003eStainless steel deployant clasp engraved “Bernhardt”\u003c\/li\u003e\n\u003cli data-start=\"1799\" data-end=\"1836\"\u003eQuick-release spring bars installed\u003c\/li\u003e\n\u003cli data-start=\"1839\" data-end=\"1877\"\u003eSized via the strap’s hole positions\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{"badge":"\u003cdiv style='display:none' class='jdgm-prev-badge' data-average-rating='0.00' data-number-of-reviews='0' data-number-of-questions='0'\u003e \u003cspan class='jdgm-prev-badge__stars' data-score='0.00' tabindex='0' aria-label='0.00 stars' role='button'\u003e \u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e \u003c\/span\u003e \u003cspan class='jdgm-prev-badge__text'\u003e No reviews \u003c\/span\u003e 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Our strap collection brings together comfort, durability, and thoughtful design so your Bernhardt can move with you through every part of your day. From soft, form-fitting FKM rubber to flexible stainless steel mesh, each strap is built to feel secure and look clean on the wrist. Multiple clasp styles, quick-release systems, and ergonomic textures help you tailor the fit to your preference.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUpgrade your watch with a strap that feels as good as it looks.\u003c\/span\u003e\u003c\/p\u003e","image":{"created_at":"2025-11-20T12:24:54-05:00","alt":null,"width":1536,"height":1024,"src":"\/\/www.bernhardtwatch.com\/cdn\/shop\/collections\/Straps.png?v=1763659494"}}]}
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{"item":{"id":10343191249207,"title":"FKM No-Tail Deployant Strap - Navy - 20mm","handle":"fkm-deployant-strap-black-20mm","description":"\u003cp data-start=\"920\" data-end=\"1223\"\u003eOur FKM Deployant Strap is designed for a clean, modern look on the wrist, with the tail of the strap tucking neatly beneath the clasp for a streamlined fit. Made from premium FKM rubber and finished with a refined crosshatch texture, it offers exceptional comfort, durability, and everyday versatility.\u003c\/p\u003e\n\u003cp data-start=\"1225\" data-end=\"1451\"\u003eThe strap arrives fitted with a stainless steel deployant clasp engraved with the Bernhardt name. Sizing is set using the strap’s hole positions, and once adjusted, the deployant makes daily wear quick, secure, and effortless.\u003c\/p\u003e\n\u003cp data-start=\"1453\" data-end=\"1534\"\u003eQuick-release spring bars are installed to make strap changes fast and tool-free.\u003c\/p\u003e\n\u003ch3 data-start=\"1536\" data-end=\"1552\"\u003e\u003cstrong data-start=\"1540\" data-end=\"1552\"\u003eFeatures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"1555\" data-end=\"1630\"\u003ePremium FKM rubber for durability, flexibility, and heat\/water resistance\u003c\/li\u003e\n\u003cli data-start=\"1555\" data-end=\"1630\"\u003eCrosshatch texture for a clean, modern aesthetic\u003c\/li\u003e\n\u003cli data-start=\"1686\" data-end=\"1739\"\u003eTail-tucked deployant design for a seamless profile\u003c\/li\u003e\n\u003cli data-start=\"1742\" data-end=\"1796\"\u003eStainless steel deployant clasp engraved “Bernhardt”\u003c\/li\u003e\n\u003cli data-start=\"1799\" data-end=\"1836\"\u003eQuick-release spring bars installed\u003c\/li\u003e\n\u003cli data-start=\"1839\" data-end=\"1877\"\u003eSized via the strap’s hole positions\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-11-20T08:50:56-05:00","created_at":"2025-11-16T15:26:17-05:00","vendor":"Bernhardt Watch Company","type":"","tags":[],"price":4995,"price_min":4995,"price_max":4995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":51352231903543,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"FKM No-Tail Deployant Strap - 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Made from premium FKM rubber and finished with a refined crosshatch texture, it offers exceptional comfort, durability, and everyday versatility.\u003c\/p\u003e\n\u003cp data-start=\"1225\" data-end=\"1451\"\u003eThe strap arrives fitted with a stainless steel deployant clasp engraved with the Bernhardt name. Sizing is set using the strap’s hole positions, and once adjusted, the deployant makes daily wear quick, secure, and effortless.\u003c\/p\u003e\n\u003cp data-start=\"1453\" data-end=\"1534\"\u003eQuick-release spring bars are installed to make strap changes fast and tool-free.\u003c\/p\u003e\n\u003ch3 data-start=\"1536\" data-end=\"1552\"\u003e\u003cstrong data-start=\"1540\" data-end=\"1552\"\u003eFeatures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"1555\" data-end=\"1630\"\u003ePremium FKM rubber for durability, flexibility, and heat\/water resistance\u003c\/li\u003e\n\u003cli data-start=\"1555\" data-end=\"1630\"\u003eCrosshatch texture for a clean, modern aesthetic\u003c\/li\u003e\n\u003cli data-start=\"1686\" data-end=\"1739\"\u003eTail-tucked deployant design for a seamless profile\u003c\/li\u003e\n\u003cli data-start=\"1742\" data-end=\"1796\"\u003eStainless steel deployant clasp engraved “Bernhardt”\u003c\/li\u003e\n\u003cli data-start=\"1799\" data-end=\"1836\"\u003eQuick-release spring bars installed\u003c\/li\u003e\n\u003cli data-start=\"1839\" data-end=\"1877\"\u003eSized via the strap’s hole positions\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{"badge":"\u003cdiv style='display:none' class='jdgm-prev-badge' data-average-rating='0.00' data-number-of-reviews='0' data-number-of-questions='0'\u003e \u003cspan class='jdgm-prev-badge__stars' data-score='0.00' tabindex='0' aria-label='0.00 stars' role='button'\u003e \u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e \u003c\/span\u003e \u003cspan class='jdgm-prev-badge__text'\u003e No reviews \u003c\/span\u003e 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Timepiece\u003c\/span\u003e\u003c\/h2\u003e","image":{"created_at":"2018-09-13T10:17:02-04:00","alt":"","width":1500,"height":1000,"src":"\/\/www.bernhardtwatch.com\/cdn\/shop\/collections\/strapsheader.jpg?v=1547935358"}},{"id":549538791735,"handle":"all-straps","updated_at":"2025-11-20T12:24:54-05:00","published_at":"2025-11-20T08:59:00-05:00","sort_order":"price-desc","template_suffix":"","published_scope":"global","title":"Straps","body_html":"\u003cp\u003e\u003cspan\u003eA great strap transforms the way a watch wears. Our strap collection brings together comfort, durability, and thoughtful design so your Bernhardt can move with you through every part of your day. From soft, form-fitting FKM rubber to flexible stainless steel mesh, each strap is built to feel secure and look clean on the wrist. Multiple clasp styles, quick-release systems, and ergonomic textures help you tailor the fit to your preference.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUpgrade your watch with a strap that feels as good as it looks.\u003c\/span\u003e\u003c\/p\u003e","image":{"created_at":"2025-11-20T12:24:54-05:00","alt":null,"width":1536,"height":1024,"src":"\/\/www.bernhardtwatch.com\/cdn\/shop\/collections\/Straps.png?v=1763659494"}}]}
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{"item":{"id":10343194853687,"title":"FKM No-Tail Deployant Strap - Black - 20mm","handle":"fkm-deployant-strap-black-20mm-1","description":"\u003cp data-start=\"920\" data-end=\"1223\"\u003eOur FKM Deployant Strap is designed for a clean, modern look on the wrist, with the tail of the strap tucking neatly beneath the clasp for a streamlined fit. Made from premium FKM rubber and finished with a refined crosshatch texture, it offers exceptional comfort, durability, and everyday versatility.\u003c\/p\u003e\n\u003cp data-start=\"1225\" data-end=\"1451\"\u003eThe strap arrives fitted with a stainless steel deployant clasp engraved with the Bernhardt name. 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Made from premium FKM rubber and finished with a refined crosshatch texture, it offers exceptional comfort, durability, and everyday versatility.\u003c\/p\u003e\n\u003cp data-start=\"1225\" data-end=\"1451\"\u003eThe strap arrives fitted with a stainless steel deployant clasp engraved with the Bernhardt name. Sizing is set using the strap’s hole positions, and once adjusted, the deployant makes daily wear quick, secure, and effortless.\u003c\/p\u003e\n\u003cp data-start=\"1453\" data-end=\"1534\"\u003eQuick-release spring bars are installed to make strap changes fast and tool-free.\u003c\/p\u003e\n\u003ch3 data-start=\"1536\" data-end=\"1552\"\u003e\u003cstrong data-start=\"1540\" data-end=\"1552\"\u003eFeatures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"1555\" data-end=\"1630\"\u003ePremium FKM rubber for durability, flexibility, and heat\/water resistance\u003c\/li\u003e\n\u003cli data-start=\"1555\" data-end=\"1630\"\u003eCrosshatch texture for a clean, modern aesthetic\u003c\/li\u003e\n\u003cli data-start=\"1686\" data-end=\"1739\"\u003eTail-tucked deployant design for a seamless profile\u003c\/li\u003e\n\u003cli data-start=\"1742\" data-end=\"1796\"\u003eStainless steel deployant clasp engraved “Bernhardt”\u003c\/li\u003e\n\u003cli data-start=\"1799\" 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Made from premium FKM rubber and finished with a refined crosshatch texture, it offers exceptional comfort, durability, and everyday versatility.\u003c\/p\u003e\n\u003cp data-start=\"1225\" data-end=\"1451\"\u003eThe strap arrives fitted with a stainless steel deployant clasp engraved with the Bernhardt name. 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data-start=\"479\" data-end=\"876\"\u003e\u003cmeta charset=\"utf-8\"\u003eOur Classic Buckle Strap is made from premium FKM rubber, with the top layer molded to mirror the texture and appearance of sailcloth while maintaining the resilience and flexibility of true fluoride rubber. 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